More Works
A Brand-New Project
ohleaf
Business Nature
Ecommerce
Online HomeDecor Store
Handmade and Lifestyle
Our Service
Brand Identity Design
Photography
Social Media Content
Packaging Solution
Website Design
Brand Statement
Founded in 2015, ohleaf is an independent ceramic studio with a wide range of home decor product lines. Beyond that, ohleaf embraces and celebrates the diversity of culture and lifestyle. Aiming to engage and inspire people to explore new experiences in life.
The team consists of a collaboration between product designers and young ceramic artists, which results in the combination of traditional ceramic making techniques with contemporary designs.
Deliverables and TakeAways
Instead of following trends and targeting consumer groups, the brand is designed to be more personal and inspirational.
To capture the sense of professionalism of the fine workmanship, we paired up two types of fonts to create a personal yet professional vibe for the brand. Inspired by their most popular product - handmade mini vase, the logo focuses on the letter O. The circular monogram shape O is transformed from the branding font. The mini vase logo combines typography and illustration to create a visual identity system that showcases the uniqueness and playfulness of the brand and products. The overall design language enables the brand to remain true to its core value.
To design the branding and marketing content with a sustainable approach is the key takeaways from ohleaf.
The branding aesthetic needs to be maintained across all channels, both digital and offline platforms. At the same time, all the design needs to be cost-effective and easy to execute with limited resources. With that in mind, we managed to help ohleaf with all the packaging solutions, marketing content creation, and e-commerce platform design.
Ohleaf is a well-established ceramic band with 3-4 new collections launches every year.
check them out here:https://www.ohleafsg.com/
