Visual Marketing Mastery for FnB Industry

Trainers: Duan Mengxi & Carol Long

Mode of Training:

Face to Face (Tailored)

Duration:

2 days

Course Fees (Before GST):

$4000/pax

Certification of completion:

Learners must complete each course with 100% attendance and demonstrate competency during a demo process in order to receive a Certificate of Completion from DET DESIGN.

Overview

In today’s competitive FnB industry, compelling visuals are crucial for attracting and retaining customers. This workshop is designed for restaurant owners and marketing teams who want to elevate their marketing efforts through professional-grade photography and eye-catching design. Over the course of this workshop, participants will learn essential commercial photography techniques and basic design skills to create stunning marketing content that will captivate their audience and drive business growth.

Key Benefits

To Know

Understand the basics of commercial photography, including lighting, composition, and camera settings.

To Expand

Gain proficiency using design tools to create marketing materials consistent with the brand guide.

To Excel

Incorporate images with brand guide to create brand awareness

To Enrich

Leave with a portfolio of professional photos and design skills that can be used immediately in marketing efforts.

Who Should Attend

Restaurant owners and managers looking to improve their marketing visuals.

Marketing team members from the food and beverage industry.

Anyone involved in promoting a restaurant who wishes to develop their photography and design skills.

Workshop Structure

Day1, Morning

Day1, Afternoon

Day2, Morning

Day2, Afternoon

Introduction to Commercial Photography

Understanding your camera and essential photography gear

Basics of lighting, composition, and styling for food photography

Practical session on photographing dishes, drinks, and restaurant ambiance

Post-Processing Techniques

Editing photos using Adobe Lightroom and Photoshop

Enhancing images to make them more appealing and professional

Practical editing exercises with participant photos

Basic Design Skills for Marketing

Introduction to design principles and design software Adobe Illustrator and Firefly for creating marketing content

Tailored Practical Application and Review

Practical exercises in designing social media posts, menus, and flyers with brand guideline

Customer Testimonials

"The design skills I learned have made our social media posts more engaging, and we've seen a noticeable increase in customer engagement."

Yong Kui, KCC

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