More Works
A Brand-New Project
Kidslovr
Business Nature
Ecommerce
Online Grocery Store
Kids and Family
Our Service
Brand Identity Design
Marketing Collateral
Packaging Solution
Website Design
Social Media Content
Brand Statement
Kidslovr is a passionate, dynamic, and loving online grocery shopping platform founded in 2019. By building a supportive ecosystem for modern families, Kidslovr offers fresh produce delivery service to reduce shopping time for parents. At the same time, Kidslovr creates and curates cooking tips, recipes, and family activities for the family member to enjoy their priceless experience together.
Deliverables and TakeAways
K is the first letter of the brand name - Kidslovr.
The priority was given to the logo K which is associated with the meaning of kids, family, love, education, playfulness, and connection building.
The deconstructive design of the logo reveals the core value of the brand and conveys the brand message with each element:
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OrganicGreen - an online fresh grocery store
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HeartyPink - with all the love of our kids
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JoyfulYellow - memorable family experience
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SeriousBlue - to educate and entertain families and kids
The soft pastel tone of the color combination creates a strong visual identity for the brand to be recognized.
Following the completed brand guide, we created a set of identical brand element designs that delivers the brand identity of Kidslovr.
To showcase the core value of the brand and connect with customers intuitively.
